5 Reasons Snapchat Is Worth $25 Billion

4) It Becomes a Media Destination          (4 of 5)

4) It Becomes a Media Destination          (4 of 5)

Snapchat soon took the next step towards become a major app, when it launched the Discover upgrade on their app. It allowed the biggest content and media companies to become partners, with giants such as ESPN, Vice, and National Geographic joining it. This was a major step forward for Snapchat and it quickly enhanced their user base, while also ensuring that they increase their brand partners.

Snapchat isn’t done, as it recently partnered with the NFL, while the White House has also joined recently, which just goes on to show how immense the app has become.