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3) Connecting With Consumers Through Social Media (3 of 5)
3) Connecting With Consumers Through Social Media (3 of 5)
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The Kardashians have showed the world, the power of Social Media, by reaching out to consumers through Twitter, Facebook, and Instagram. They have managed to grow a considerable fan base on social platforms, and have then used their brand power in order to attract consumers.
Consumers want to connect with celebrities who have mass appeal on social media, and currently there are very few celebrities who have more appeal than the Kardashians.

I want to know why there are not any reality shows about persons/families who really
have to struggle financially, personally and family wise. Wouldn’t this be true reality?
And I volunteer to be the first, my whole life has been a struggle and not necessarily
because of any choices I made.