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4) His first app was a disaster (4 of 5)
4) His first app was a disaster (4 of 5)
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Evan may have struck gold with Snapchat, but his first app (Picaboo) was a disaster, which flopped spectacularly. He launched a photo-sharing app, named Picaboo, which would delete images after 10 seconds of being viewed by the recipient.
The app failed to generate interest and was eventually scrapped. It was then rebranded as Snapchat and became the huge moneymaker it is right now.
